{"product_id":"vintage-persian-veece-rug-1950s-7x7","title":"Vintage Persian Veece Square Carpet — 1950s | 6'6\" × 7'1\"","description":"\u003cp class=\"pl-intro\"\u003eThe \u003cstrong\u003eVintage Persian Veece Square Carpet\u003c\/strong\u003e is a mid-20th-century hand-knotted wool rug that brings bold medallion geometry and vibrant tonal contrast into collected interior spaces. Woven in Persia circa the 1950s, this Veece carpet features a triple-medallion composition set within an open field—confident, rhythmic, and architecturally balanced in character.\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ===== QUICK SUMMARY (INTENT-LED) ===== --\u003e\n\u003csection class=\"pl-summary\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Persia (Iran)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAge:\u003c\/strong\u003e Vintage, circa 1950s\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Square carpet\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstruction:\u003c\/strong\u003e Hand-knotted\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePile:\u003c\/strong\u003e Wool pile\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse:\u003c\/strong\u003e Indoor\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 6'6\" × 7'1\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eEach rug is handcrafted and timeworn. Variations in proportion, abrash, and foundation visibility are natural characteristics of vintage handmade rugs and reflect their authenticity rather than imperfections.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/section\u003e\n\u003chr class=\"pl-hr\"\u003e\n\u003cstyle\u003e\n  .pl-hr{\n    border: 0;\n    border-top: 0.7px solid currentColor;\n    opacity: 0.2;\n    margin: 12px 0;\n  }\n  @media (prefers-color-scheme: dark){\n    .pl-hr{ opacity: 0.85; }\n  }\n\n  details.pl-row{ margin:0; padding:0; }\n\n  summary.pl-row-summary{\n    list-style:none;\n    cursor:pointer;\n    display:flex;\n    align-items:center;\n    justify-content:space-between;\n    gap:14px;\n    padding:0;\n    margin:0;\n  }\n  summary.pl-row-summary::-webkit-details-marker{ display:none; }\n\n  .pl-row-title{\n    margin:0;\n    padding:0;\n    line-height:1;\n    letter-spacing:0.02em;\n    text-transform:none;\n    font-weight:400;\n  }\n\n  .pl-row-icon{\n    font-size:22px;\n    line-height:1;\n    font-weight:200;\n  }\n  .pl-row-icon::before{ content:\"+\"; }\n  details[open] \u003e summary .pl-row-icon::before{ content:\"−\"; }\n\n  .pl-row-content{\n    padding:12px 0 14px;\n    margin:0;\n  }\n\n  .pl-row-content ul{\n    margin:0;\n    padding-left:18px;\n    line-height:1.7;\n  }\n  .pl-row-content li{ margin:6px 0; }\n\u003c\/style\u003e\n\n\u003c!-- DESCRIPTION --\u003e\n\u003cdetails class=\"pl-row\"\u003e\n\u003csummary class=\"pl-row-summary\"\u003e\u003cspan class=\"h5 pl-row-title\"\u003eDescription\u003c\/span\u003e \u003cspan class=\"pl-row-icon\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pl-row-content\"\u003e\n\u003cp\u003eThis vintage Persian Veece carpet is structured around \u003ca href=\"https:\/\/leonidascollection.com\/blogs\/learn\/common-rug-motifs-explained\" title=\"common rug motifs\"\u003ea triple medallion composition\u003c\/a\u003e, set against an open field that enhances its architectural clarity. Corner spandrels and field overlays loosely echo the contour of the main medallions, creating balance without visual density.\u003c\/p\u003e\n\u003cp\u003eThe unusual square proportions give the rug distinctive presence—ideal for centered placements where symmetry and scale matter.\u003c\/p\u003e\n\u003cp\u003eThe palette is bold yet harmonious: cherry red paired with sapphire and powder blue, softened by subtle tonal variation. The contrast between saturated reds and cool blues creates dynamic energy without overwhelming the space.\u003c\/p\u003e\n\u003cp\u003eGohar is a piece defined by strength and proportion—assertive in structure, yet spacious in execution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003chr class=\"pl-hr\"\u003e\u003c!-- HISTORY --\u003e\n\u003cdetails class=\"pl-row\"\u003e\n\u003csummary class=\"pl-row-summary\"\u003e\u003cspan class=\"h5 pl-row-title\"\u003eHistory\u003c\/span\u003e \u003cspan class=\"pl-row-icon\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pl-row-content\"\u003e\n\u003cp\u003eVeece rugs are woven in northwestern Persia and are closely related to Heriz traditions, known for bold medallions and durable wool foundations.\u003c\/p\u003e\n\u003cp\u003eBy the 1950s, Veece weavers frequently employed strong geometric layouts with open fields, emphasizing structure and scale over dense ornament.\u003c\/p\u003e\n\u003cp\u003eVintage Veece carpets from this era are appreciated for their architectural presence and versatility in both traditional and modern interiors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003chr class=\"pl-hr\"\u003e\u003c!-- ABOUT THE NAME --\u003e\n\u003cdetails class=\"pl-row\"\u003e\n\u003csummary class=\"pl-row-summary\"\u003e\u003cspan class=\"h5 pl-row-title\"\u003eAbout the Name\u003c\/span\u003e \u003cspan class=\"pl-row-icon\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pl-row-content\"\u003e\n\u003cp\u003e\u003cstrong\u003eGohar\u003c\/strong\u003e means “jewel” or “precious stone” in Persian. The name conveys value, brilliance, and enduring beauty.\u003c\/p\u003e\n\u003cp\u003eThe saturated cherry reds and sapphire blues evoke gemstone tones—vivid yet grounded within a structured geometric framework.\u003c\/p\u003e\n\u003cp\u003eGohar is a piece that carries weight and clarity—distinctive in proportion, luminous in contrast, and enduring in character.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003chr class=\"pl-hr\"\u003e\u003c!-- MATERIALS --\u003e\n\u003cdetails class=\"pl-row\"\u003e\n\u003csummary class=\"pl-row-summary\"\u003e\u003cspan class=\"h5 pl-row-title\"\u003eMaterials \u0026amp; Composition\u003c\/span\u003e \u003cspan class=\"pl-row-icon\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pl-row-content\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrimary material:\u003c\/strong\u003e Wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstruction:\u003c\/strong\u003e Hand-knotted\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdges:\u003c\/strong\u003e Machine-bound sides; secured ends\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFoundation:\u003c\/strong\u003e Traditional woven foundation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003chr class=\"pl-hr\"\u003e\u003c!-- CONDITION --\u003e\n\u003cdetails class=\"pl-row\"\u003e\n\u003csummary class=\"pl-row-summary\"\u003e\u003cspan class=\"h5 pl-row-title\"\u003eCondition Details\u003c\/span\u003e \u003cspan aria-hidden=\"true\" class=\"pl-row-icon\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pl-row-content\"\u003e\n\u003cp\u003eThis vintage Persian Veece carpet shows mostly even wear down to the knot heads, with some foundation visibility consistent with age and use.\u003c\/p\u003e\n\u003cp\u003eThe sides are secure and machine bound. The ends are fully secured.\u003c\/p\u003e\n\u003cp\u003eThe rug has been recently professionally cleaned and is ready for immediate in-home placement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003chr class=\"pl-hr\"\u003e\u003c!-- CARE --\u003e\n\u003cdetails class=\"pl-row\"\u003e\n\u003csummary class=\"pl-row-summary\"\u003e\u003cspan class=\"h5 pl-row-title\"\u003eCare Instructions\u003c\/span\u003e \u003cspan class=\"pl-row-icon\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pl-row-content\"\u003e\n\u003cp\u003eVacuum gently using suction only. Avoid beater bars and rotating brushes.\u003c\/p\u003e\n\u003cp\u003eUse a quality rug pad to enhance stability and reduce movement.\u003c\/p\u003e\n\u003cp\u003eRotate periodically to encourage even wear. For deep cleaning, consult a professional experienced with vintage Persian carpets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003chr class=\"pl-hr\"\u003e\u003c!-- FAQ --\u003e\n\u003cdetails class=\"pl-row\"\u003e\n\u003csummary class=\"pl-row-summary\" style=\"margin-bottom: -1.7em;\"\u003e\u003cspan class=\"h5 pl-row-title\"\u003eFAQ\u003c\/span\u003e \u003cspan class=\"pl-row-icon\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pl-row-content\" style=\"margin-top: 2em;\"\u003e\n\u003cp\u003e\u003cstrong\u003eIs this rug one of a kind?\u003c\/strong\u003e\u003cbr\u003eYes. Each vintage Veece carpet is unique in drawing, proportion, and wear pattern.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat interiors does this rug suit best?\u003c\/strong\u003e\u003cbr\u003eThis carpet works beautifully in traditional, transitional, and modern interiors that benefit from bold geometry and vibrant color contrast.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs the rug ready for use?\u003c\/strong\u003e\u003cbr\u003eYes. It has been professionally cleaned and is ready for placement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cp\u003e\u003cmeta content=\"Rugs \u0026amp; Vintage Area Rugs\" itemprop=\"category\"\u003e \u003cmeta content=\"Wool\" itemprop=\"material\"\u003e \u003cmeta content=\"Hand-knotted\" itemprop=\"productionMethod\"\u003e \u003cmeta content=\"Persia (Iran)\" itemprop=\"origin\"\u003e\u003c\/p\u003e","brand":"Old New House®","offers":[{"title":"6'6\" x 7'1\"","offer_id":46891358945463,"sku":"ee005174","price":5510.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/7703\/8007\/files\/gohar-1.jpg?v=1772228533","url":"https:\/\/leonidascollection.com\/products\/vintage-persian-veece-rug-1950s-7x7","provider":"Leonidas Collection","version":"1.0","type":"link"}