{"product_id":"vintage-chinese-nichols-art-deco-runner-1930s-2x3","title":"Vintage Chinese Nichols Art Deco Rug Runner — 1930s | 2' × 3'9\"","description":"\u003cp class=\"pl-intro\"\u003eThe \u003cstrong\u003eVintage Chinese Nichols Art Deco Rug Runner\u003c\/strong\u003e is an early 20th-century hand-knotted wool piece that brings asymmetrical balance, painterly florals, and refined restraint into small-scale living spaces. Woven in China circa the 1930s, this Nichols-style runner features corner floral sprays weighted more heavily to one end, set against an open field—poetic, modern, and intentionally unbalanced in composition.\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ===== QUICK SUMMARY (INTENT-LED) ===== --\u003e\n\u003csection class=\"pl-summary\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e China\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAge:\u003c\/strong\u003e Vintage, circa 1930s\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Rug runner\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstruction:\u003c\/strong\u003e Hand-knotted\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePile:\u003c\/strong\u003e Wool pile\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse:\u003c\/strong\u003e Indoor\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 2' × 3'9\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eEach rug is handcrafted and timeworn. Variations in motif placement and balance are intentional design choices typical of Chinese Art Deco rugs and reflect artistic expression rather than imperfection.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/section\u003e\n\u003chr class=\"pl-hr\"\u003e\n\u003cstyle\u003e\n  .pl-hr{\n    border:0;\n    border-top:0.7px solid currentColor;\n    opacity:0.2;\n    margin:12px 0;\n  }\n  @media (prefers-color-scheme: dark){\n    .pl-hr{ opacity:0.85; }\n  }\n\n  details.pl-row{ margin:0; padding:0; }\n\n  summary.pl-row-summary{\n    list-style:none;\n    cursor:pointer;\n    display:flex;\n    align-items:center;\n    justify-content:space-between;\n    gap:14px;\n    padding:0;\n    margin:0;\n  }\n  summary.pl-row-summary::-webkit-details-marker{ display:none; }\n\n  .pl-row-title{\n    margin:0;\n    padding:0;\n    line-height:1;\n    letter-spacing:0.02em;\n    text-transform:uppercase;\n    font-weight:400;\n  }\n\n  .pl-row-icon{\n    font-size:22px;\n    line-height:1;\n    font-weight:200;\n  }\n  .pl-row-icon::before{ content:\"+\"; }\n  details[open] \u003e summary .pl-row-icon::before{ content:\"−\"; }\n\n  .pl-row-content{\n    padding:12px 0 14px;\n    margin:0;\n  }\n\n  .pl-row-content ul{\n    margin:0;\n    padding-left:18px;\n    line-height:1.7;\n  }\n  .pl-row-content li{ margin:6px 0; }\n\u003c\/style\u003e\n\u003c!-- DESCRIPTION --\u003e\n\u003cdetails class=\"pl-row\"\u003e\n\u003csummary class=\"pl-row-summary\"\u003e\u003cspan class=\"h5 pl-row-title\"\u003eDescription\u003c\/span\u003e \u003cspan aria-hidden=\"true\" class=\"pl-row-icon\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pl-row-content\"\u003e\n\u003cp\u003eJinhua is defined by \u003ca title=\"common rug motifs\" href=\"https:\/\/leonidascollection.com\/blogs\/learn\/common-rug-motifs-explained\"\u003ea corner-oriented floral composition\u003c\/a\u003e, where sprays of blossoms appear with greater visual weight at one end of the runner. This intentional imbalance creates movement and direction, allowing negative space to play an active role in the design.\u003c\/p\u003e\n\u003cp\u003eThe florals feel painterly rather than ornamental—placed as gestures rather than pattern—giving the rug a distinctly modern sensibility. The open field amplifies this effect, letting the motifs breathe instead of repeat.\u003c\/p\u003e\n\u003cp\u003eThe palette is warm and nuanced, blending burgundy red, saffron yellow, gold, terracotta, and mauve with beige, sand, sky blue, and powder blue. Subtle tonal shifts and gentle abrash lend the surface softness and depth without visual density.\u003c\/p\u003e\n\u003cp\u003eCompact in scale yet conceptually expansive, Jinhua functions beautifully as an accent runner—ideal for small entryways, beside a bed, or layered into contemplative, design-forward interiors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003chr class=\"pl-hr\"\u003e\u003c!-- HISTORY --\u003e\n\u003cdetails class=\"pl-row\"\u003e\n\u003csummary class=\"pl-row-summary\"\u003e\u003cspan class=\"h5 pl-row-title\"\u003eHistory\u003c\/span\u003e \u003cspan aria-hidden=\"true\" class=\"pl-row-icon\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pl-row-content\"\u003e\n\u003cp\u003eChinese Nichols rugs emerged in the early 20th century, combining traditional Chinese symbolism with Western Art Deco aesthetics. These rugs favored open layouts, softened palettes, and compositional asymmetry.\u003c\/p\u003e\n\u003cp\u003eDesigns often relied on negative space, corner placement, and simplified floral forms rather than dense allover patterning.\u003c\/p\u003e\n\u003cp\u003eVintage Chinese Nichols runners from the 1930s are prized today for their artistic restraint and timeless adaptability—pieces that feel equally at home in classical and modern settings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003chr class=\"pl-hr\"\u003e\u003c!-- ABOUT THE NAME --\u003e\n\u003cdetails class=\"pl-row\"\u003e\n\u003csummary class=\"pl-row-summary\"\u003e\u003cspan class=\"h5 pl-row-title\"\u003eAbout the Name\u003c\/span\u003e \u003cspan aria-hidden=\"true\" class=\"pl-row-icon\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pl-row-content\"\u003e\n\u003cp\u003e\u003cstrong\u003eJinhua\u003c\/strong\u003e (金花) is a Chinese name meaning “golden flower,” often associated with prosperity, elegance, and natural beauty.\u003c\/p\u003e\n\u003cp\u003eThe name reflects this rug’s softly radiant palette and floral emphasis—blossoms rendered not as decoration, but as symbolic gestures within open space.\u003c\/p\u003e\n\u003cp\u003eJinhua is a piece defined by refinement and lightness—quietly luminous, balanced through asymmetry, and deeply rooted in artistic intention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003chr class=\"pl-hr\"\u003e\u003c!-- MATERIALS --\u003e\n\u003cdetails class=\"pl-row\"\u003e\n\u003csummary class=\"pl-row-summary\"\u003e\u003cspan class=\"h5 pl-row-title\"\u003eMaterials \u0026amp; Composition\u003c\/span\u003e \u003cspan aria-hidden=\"true\" class=\"pl-row-icon\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pl-row-content\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrimary material:\u003c\/strong\u003e Wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstruction:\u003c\/strong\u003e Hand-knotted\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDye method:\u003c\/strong\u003e Traditionally dyed yarns\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdges:\u003c\/strong\u003e Original side cord selvages, intact or professionally restored\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Fully secured sides and ends\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003chr class=\"pl-hr\"\u003e\u003c!-- CONDITION --\u003e\n\u003cdetails class=\"pl-row\"\u003e\n\u003csummary class=\"pl-row-summary\"\u003e\u003cspan class=\"h5 pl-row-title\"\u003eCondition Details\u003c\/span\u003e \u003cspan aria-hidden=\"true\" class=\"pl-row-icon\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pl-row-content\"\u003e\n\u003cp\u003eThis vintage Chinese Nichols rug runner is in excellent, stable condition. The wool pile retains its original height evenly across the surface.\u003c\/p\u003e\n\u003cp\u003eMost of the original side cord selvages are intact or have been professionally restored. The sides and ends are fully secured.\u003c\/p\u003e\n\u003cp\u003eThe rug has been recently professionally cleaned and is ready for immediate in-home use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003chr class=\"pl-hr\"\u003e\u003c!-- CARE --\u003e\n\u003cdetails class=\"pl-row\"\u003e\n\u003csummary class=\"pl-row-summary\"\u003e\u003cspan class=\"h5 pl-row-title\"\u003eCare Instructions\u003c\/span\u003e \u003cspan aria-hidden=\"true\" class=\"pl-row-icon\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pl-row-content\"\u003e\n\u003cp\u003eVacuum gently using suction only. Avoid beater bars and rotating brushes.\u003c\/p\u003e\n\u003cp\u003eUse a quality rug pad or runner underlay to prevent movement.\u003c\/p\u003e\n\u003cp\u003eFor deep cleaning, consult a professional rug cleaner experienced with vintage and Art Deco rugs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003chr class=\"pl-hr\"\u003e\u003c!-- FAQ --\u003e\n\u003cdetails class=\"pl-row\"\u003e\n\u003csummary style=\"margin-bottom: -1.7em;\" class=\"pl-row-summary\"\u003e\u003cspan class=\"h5 pl-row-title\"\u003eFAQ\u003c\/span\u003e \u003cspan aria-hidden=\"true\" class=\"pl-row-icon\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv style=\"margin-top: 2em;\" class=\"pl-row-content\"\u003e\n\u003cp\u003e\u003cstrong\u003eIs this runner one of a kind?\u003c\/strong\u003e\u003cbr\u003eYes. Each vintage Chinese Nichols rug is unique in composition, balance, and color.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat defines Nichols-style rugs?\u003c\/strong\u003e\u003cbr\u003eThey are known for open fields, asymmetrical floral placement, and Art Deco refinement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs the rug ready for use?\u003c\/strong\u003e\u003cbr\u003eYes. This rug has been professionally cleaned and is ready for immediate placement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cp\u003e\u003cmeta itemprop=\"category\" content=\"Rugs \u0026amp; Vintage Area Rugs\"\u003e \u003cmeta itemprop=\"material\" content=\"Wool\"\u003e \u003cmeta itemprop=\"productionMethod\" content=\"Hand-knotted\"\u003e \u003cmeta itemprop=\"origin\" content=\"China\"\u003e\u003c\/p\u003e","brand":"Old New House®","offers":[{"title":"2' x 3'9\"","offer_id":46855307657399,"sku":"mc001125","price":970.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/7703\/8007\/files\/jinhua-2.png?v=1771698409","url":"https:\/\/leonidascollection.com\/products\/vintage-chinese-nichols-art-deco-runner-1930s-2x3","provider":"Leonidas Collection","version":"1.0","type":"link"}