{"product_id":"nowzar-vintage-persian-sarouk-carpet","title":"Vintage Persian Sarouk Carpet — 1940s | 6'2\" x 7'8\"","description":"\u003cp class=\"pl-intro\"\u003eThe \u003cstrong\u003eNowzar\u003c\/strong\u003e is a vintage Persian Sarouk carpet woven circa the 1940s, centered on a diamond-shaped medallion built from tightly detailed floral bouquets set against an open, rich ruby red field. This is a period-correct painted carpet, with corner spandrels that echo the medallion's contour in miniature. Part of our \u003ca style=\"color: #764134;\" href=\"https:\/\/leonidascollection.com\/collections\/sarouk-rugs\"\u003eSarouk collection\u003c\/a\u003e, it comes to us from a prestigious New England collection, offered for sale for the first time in over half a century.\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- ===== QUICK SUMMARY (INTENT-LED) ===== --\u003e\n\u003csection class=\"pl-summary\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Sarouk, \u003ca href=\"https:\/\/leonidascollection.com\/collections\/persian-rugs\"\u003ePersia (Iran)\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAge:\u003c\/strong\u003e Vintage, circa 1940s\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Area Rug\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstruction:\u003c\/strong\u003e Hand-knotted wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePile:\u003c\/strong\u003e Natural wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse:\u003c\/strong\u003e Indoor\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 6'2\" x 7'8\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eEach rug is handcrafted and unique. Variations in dye saturation and weave density are natural characteristics of vintage handmade rugs and reflect authenticity rather than imperfection.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/section\u003e\n\u003chr class=\"pl-hr\"\u003e\n\u003cstyle\u003e\n  .pl-hr{\n    border: 0;\n    border-top: 0.7px solid currentColor;\n    opacity: 0.2;\n    margin: 12px 0;\n  }\n  @media (prefers-color-scheme: dark){\n    .pl-hr{ opacity: 0.85; }\n  }\n\n  details.pl-row{ margin:0; padding:0; }\n\n  summary.pl-row-summary{\n    list-style:none;\n    cursor:pointer;\n    display:flex;\n    align-items:center;\n    justify-content:space-between;\n    gap:14px;\n    padding:0;\n    margin:0;\n  }\n  summary.pl-row-summary::-webkit-details-marker{ display:none; }\n\n  .pl-row-title{\n    margin:0;\n    padding:0;\n    line-height:1;\n    letter-spacing:0.02em;\n    text-transform:none;\n    font-weight:400;\n  }\n\n  .pl-row-icon{\n    font-size:22px;\n    line-height:1;\n    font-weight:200;\n  }\n  .pl-row-icon::before{ content:\"+\"; }\n  details[open] \u003e summary .pl-row-icon::before{ content:\"−\"; }\n\n  .pl-row-content{\n    padding:12px 0 14px;\n    margin:0;\n  }\n\n  .pl-row-content ul{\n    margin:0;\n    padding-left:18px;\n    line-height:1.7;\n  }\n  .pl-row-content li{ margin:6px 0; }\n\u003c\/style\u003e\n\u003c!-- DESCRIPTION --\u003e\n\u003cdetails class=\"pl-row\"\u003e\n\u003csummary class=\"pl-row-summary\"\u003e\u003cspan class=\"h5 pl-row-title\"\u003eDescription\u003c\/span\u003e \u003cspan aria-hidden=\"true\" class=\"pl-row-icon\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pl-row-content\"\u003e\n\u003cp\u003eThe Nowzar is centered on a diamond-shaped medallion, its density built from tightly detailed floral bouquets set against an open field. The corner spandrels loosely reciprocate the medallion's contour, drawing the composition together into a balanced, formal whole. For more on floral and medallion motifs like these, see our \u003ca style=\"color: #764134;\" href=\"https:\/\/leonidascollection.com\/blogs\/learn\/common-rug-motifs-explained\"\u003eguide to common rug motifs\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThis is a period-correct painted carpet, meaning select tonal touch-ups were applied by hand at the time of finishing—a practice common to Sarouk carpets of this era. The palette is rich and gem-toned: ruby red, cherry red, sapphire blue, sky blue, jade green, wine red, powder blue, and navy blue combine across the medallion and field. Explore more Sarouk pieces in our \u003ca style=\"color: #764134;\" href=\"https:\/\/leonidascollection.com\/blogs\/learn\/best-rug-styles-for-collectors#sarouk\"\u003eguide to the best rug styles for collectors\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eAt 6'2\" x 7'8\", the Nowzar suits living rooms, dining rooms, and other formal gathering spaces where its rich color and classical medallion drawing can take center stage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003chr class=\"pl-hr\"\u003e\u003c!-- HISTORY --\u003e\n\u003cdetails class=\"pl-row\"\u003e\n\u003csummary class=\"pl-row-summary\"\u003e\u003cspan class=\"h5 pl-row-title\"\u003eHistory\u003c\/span\u003e \u003cspan aria-hidden=\"true\" class=\"pl-row-icon\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pl-row-content\"\u003e\n\u003cp\u003eSarouk carpets take their name from the village of Sarough in the Arak region of central Persia, and became especially prized in the American market during the early-to-mid 20th century for their dense floral fields and rich, saturated palettes—often built around ruby and wine-red grounds. Many Sarouks from this period were finished with light hand-painting to enhance tone, a well-documented and period-typical practice rather than a later alteration.\u003c\/p\u003e\n\u003cp\u003eWoven circa the 1940s, the Nowzar reflects this classic Sarouk formula at a high level of craft. This piece comes to us from a prestigious New England collection, offered for sale for the first time in over half a century. Browse more pieces from this tradition in our \u003ca style=\"color: #764134;\" href=\"https:\/\/leonidascollection.com\/collections\/sarouk-rugs\"\u003eSarouk collection\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003chr class=\"pl-hr\"\u003e\u003c!-- ABOUT THE NAME --\u003e\n\u003cdetails class=\"pl-row\"\u003e\n\u003csummary class=\"pl-row-summary\"\u003e\u003cspan class=\"h5 pl-row-title\"\u003eAbout the Name\u003c\/span\u003e \u003cspan aria-hidden=\"true\" class=\"pl-row-icon\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pl-row-content\"\u003e\n\u003cp\u003e\u003cstrong\u003eNowzar\u003c\/strong\u003e is the Persian form of an Avestan name, possibly meaning \"new\" or \"quick.\" In the 10th-century Persian epic the Shahnameh, Nowzar was a king killed by Afrasiab.\u003c\/p\u003e\n\u003cp\u003eThe name reflects the rug's re-emergence after decades held privately in a single collection—new to the market, yet carrying the weight and history of a much older story.\u003c\/p\u003e\n\u003cp\u003eNowzar captures the Sarouk tradition at its most classically composed: formal, richly colored, and woven with lasting presence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003chr class=\"pl-hr\"\u003e\u003c!-- MATERIALS --\u003e\n\u003cdetails class=\"pl-row\"\u003e\n\u003csummary class=\"pl-row-summary\"\u003e\u003cspan class=\"h5 pl-row-title\"\u003eMaterials \u0026amp; Composition\u003c\/span\u003e \u003cspan aria-hidden=\"true\" class=\"pl-row-icon\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pl-row-content\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrimary material:\u003c\/strong\u003e Natural wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstruction:\u003c\/strong\u003e Hand-knotted\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDye method:\u003c\/strong\u003e Traditional dyes with period-correct hand-painting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFoundation:\u003c\/strong\u003e Traditional woven foundation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e Vintage condition, like-new with full original pile height\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003chr class=\"pl-hr\"\u003e\u003c!-- CONDITION --\u003e\n\u003cdetails class=\"pl-row\"\u003e\n\u003csummary class=\"pl-row-summary\"\u003e\u003cspan class=\"h5 pl-row-title\"\u003eCondition Details\u003c\/span\u003e \u003cspan class=\"pl-row-icon\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pl-row-content\"\u003e\n\u003cp\u003eLike-new condition, with original full pile height maintained evenly across the entire rug.\u003c\/p\u003e\n\u003cp\u003eOriginal side cord selvages are fully intact. Sides and ends are fully secured.\u003c\/p\u003e\n\u003cp\u003eRecently professionally cleaned and ready for immediate in-home use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003chr class=\"pl-hr\"\u003e\u003c!-- CARE --\u003e\n\u003cdetails class=\"pl-row\"\u003e\n\u003csummary class=\"pl-row-summary\"\u003e\u003cspan class=\"h5 pl-row-title\"\u003eCare Instructions\u003c\/span\u003e \u003cspan aria-hidden=\"true\" class=\"pl-row-icon\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv class=\"pl-row-content\"\u003e\n\u003cp\u003eVacuum gently using suction only. Avoid rotating brushes or beater bars.\u003c\/p\u003e\n\u003cp\u003eUse a quality rug pad to reduce movement and provide support.\u003c\/p\u003e\n\u003cp\u003eRotate periodically to encourage even wear. For deep cleaning, consult a professional experienced with vintage Persian carpets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003chr class=\"pl-hr\"\u003e\u003c!-- FAQ --\u003e\n\u003cdetails class=\"pl-row\"\u003e\n\u003csummary style=\"margin-bottom: -1.7em;\" class=\"pl-row-summary\"\u003e\u003cspan class=\"h5 pl-row-title\"\u003eFAQ\u003c\/span\u003e \u003cspan aria-hidden=\"true\" class=\"pl-row-icon\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\n\u003cdiv style=\"margin-top: 2em;\" class=\"pl-row-content\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does \"period-correct painted carpet\" mean?\u003c\/strong\u003e\u003cbr\u003eIt means select tonal touch-ups were applied by hand at the time the rug was originally finished, a well-documented practice common to Sarouk carpets of this era—not a later or modern alteration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this rug one of a kind?\u003c\/strong\u003e\u003cbr\u003eYes. Vintage Sarouk weavings like the Nowzar are unique in drawing, dye variation, and finishing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it ready for use?\u003c\/strong\u003e\u003cbr\u003eYes. It has been professionally cleaned and is in like-new condition with full original pile height.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cp\u003e\u003cmeta content=\"Rugs \u0026amp; Vintage Area Rugs\" itemprop=\"category\"\u003e \u003cmeta content=\"Wool\" itemprop=\"material\"\u003e \u003cmeta content=\"Hand-knotted\" itemprop=\"productionMethod\"\u003e \u003cmeta content=\"Sarouk, Persia (Iran)\" itemprop=\"origin\"\u003e\u003c\/p\u003e","brand":"Old New House®","offers":[{"title":"6'2\" x 7'8\"","offer_id":48856724570295,"sku":"mc002231","price":11980.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/7703\/8007\/files\/nowzar-1.jpg?v=1783969073","url":"https:\/\/leonidascollection.com\/products\/nowzar-vintage-persian-sarouk-carpet","provider":"Leonidas Collection","version":"1.0","type":"link"}